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Project Status

Work Completed

Last Update

2025

The Middle East Cosmetics Show

Who is The Middle East Cosmetics Show ?

The Middle East Cosmetics Show is the region’s premier dedicated platform for the beauty and cosmetics industry, organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI). The event specialises in bringing together more than 200 over 200 local and international beauty brands specialised in the personal care market, beauty professionals, renowned makeup artists and beauty specialists, and influencers to showcase the latest innovations in beauty products, skincare, fragrances, and organic cosmetics. Spanning over 4,000 square metres, the show serves as a vital commercial hub for networking, product launches, and educational workshops led by renowned makeup artists. Its mission is to redefine the regional beauty market by fostering entrepreneurship and providing a state-of-the-art platform for global industry leaders and local talents to expand their market presence.

How Did Social Station Help ?

Social Station partnered with the organisers of The Middle East Cosmetics Show to orchestrate a comprehensive media coverage that maximised the event’s visibility across the region. We developed a comprehensive communication strategy to highlight the show’s debut as a landmark occasion for the beauty and personal care industry in the UAE. By leveraging our extensive media network, we ensured that the event’s core message about focusing on innovation, networking, and the empowerment of local entrepreneurs, reached a diverse audience of industry professionals and consumers, effectively establishing the show as a premier annual fixture in the regional calendar.

Public Relations

Social Station executed a thorough and highly effective Public Relations strategy, ensuring The Middle East Cosmetics Show achieved maximum visibility across key regional media channels by focusing on its launch and industry significance. Our proactive outreach secured extensive coverage in influential media outlets, strategically positioning the event’s debut at Expo Centre Sharjah as a vital hub for global beauty trends. Press organisations widely reported on the show’s beginning, with coverage spanning reputable regional news and business platforms like Business Press and Index Economic, underscoring the participation of over 200 global brands. Further placements detailed the proceedings across a spectrum of niche and hospitality-focused platforms, including Dubai Hospitality News and Dubai Iconic Lady. We successfully coordinated with outlets covering digital and lifestyle trends, such as UAE Digital News and Dubai Global News, while tech-focused sites like Arb24tec reported on the latest cosmetic technologies showcased. The extensive media coverage, which also spanned Egyptians Abroad News, Cars News Online, Osool 24, Wejhatt 24, and Al Madar 24, demonstrated the successful execution of a widespread and impactful communication strategy for the beauty industry’s newest flagship event.