Projects

Validating Our Expertise Through Client Success: Our High-Performance Portfolio

Project Status

Work Completed

Last Update

2025

Letoile Middle East

Who is Letoile Middle East ?

Letoile Middle East is a leading international beauty products and perfume retailer in UAE, and GCC, With an Online Platform and diverse flagship shops in: Dubai, Abu Dhabi, Sharjah, and Ajman malls. The company specialises in offering a diverse range of products for purchase, from luxury scents, oud and perfumery to niche mass-market essentials, featuring renowned brands. With a mission to bring “boldest beauty dreams to life,” LETOILE provides a unique customer experience through professional beauty consultants and an extensive loyalty programme.

How Did Social Station Help ?

Social Station partnered with Letoile Middle East to create a premium Public Relations campaign announcing their strategic entry into the UAE market. We designed and executed a focused media outreach programme to position the brand as a premier global beauty destination. We secured extensive coverage across influential lifestyle and business platforms.

Public Relations

Social Station executed a thorough and highly effective Public Relations strategy, ensuring LETOILE Middle East achieved maximum visibility across key regional media channels by focusing on their strategic participation in the Middle East Cosmetic Show at Expo Centre Sharjah. Our proactive outreach secured extensive coverage in influential outlets, strategically positioning the brand’s latest product showcases and engagement with the regional beauty community. Press organisations widely reported on the event, with coverage spanning reputable business and investment platforms like Estesmarat and Al Rabia FM, underscoring LETOILE’s leadership in the market. Further placements detailed the exhibition proceedings across a spectrum of news and economic platforms, including Index Economic and Invest N24. We successfully coordinated with outlets covering market developments, such as Arb24tec and Arqam News. The extensive media coverage, which also spanned Osool 24, Al Madar 24, Wejhatt 24, and Shorouk 24, demonstrated the successful execution of a widespread and impactful communication strategy for the luxury beauty retailer.